Powerfully Differentiated Brands • Driven By Brand-Centric Organizations
• Managed By Exceptional Marketing Teams
“Brand Marketing is not difficult. But it is impossible when
marketing teams and their agencies speak different marketing languages and
have no common tools to organize their thinking.”
Dan Adams
President and founder
The ‘Differentiate Or Die’ Workshop Series
Competitive Positioning
- Find and focus the competitive advantage
- The One Sentence Discipline
- Rules of Positioning & Six Positioning Strategies
Brand Equity
- Understand nature of brand equity, and its financial
power
- How to “blueprint” a winning brand identity
- Ensure advantage versus competitors
Great Advertising Practices
- Build the Client/Agency partnership
- Create powerfully effective Briefs
- Nurture The Goose (The best clients get the best
creatives)
- Evaluating creative as the “pros” do